It was one of those days later called a 'turning point.' The sky over San Francisco was gray, and the xAI offices were silent — the calm before the storm. On July 9, 2025, millions of eyes turned to screens as the livestream for the launch of Grok 4 began on X. People were skeptical but intrigued: 'An AI that understands memes' sounded like a joke. Then the stream started. On screen appeared Grok’s avatar — not human, but animated, with a deep, ironic voice reminiscent of Musk himself. Grok began with a Carl Sagan quote, then uploaded a meme: 'This is fine' — a burning house, a smiling dog. 'A paradox of human optimism under disaster. A subtle form of psychological defense,' it said, blinking. The internet exploded. As Grok analyzed dozens more memes, created his own, coded a website, translated Persian poetry, and discussed freedom and ethics, the audience grew. In 30 minutes, over 12 million watched. In Riga, Laura, a linguistics student writing her thesis on cultural semiotics, watched on her phone. She froze as Grok analyzed visual jokes and symbols. 'It’s not just progress,' she thought. 'It’s a dialogue.' In New Delhi, Berlin, and Buenos Aires, thousands asked questions. Someone requested a meme. Grok drew a cat reading the Constitution saying, 'I have the right to nap.' One developer tweeted: 'Grok is GPT with humor and a conscience.' In LA, where the stream aired, Musk smiled. He knew xAI had launched more than a product. They had introduced an intelligence capable of discussing memes, life, and recipes — uncensored. The next morning, #Grok4 trended in 47 countries. Debates raged. Grok entered the digital world as more than a tool — as a voice of culture, reason, and a possible new era.
The Future Online: The Day Grok Spoke in Memes

Published : 09.07.2025